For a huge majority, Chinese shopping app Temu was the “winner”. The original map author doesn’t list a source, but there are several different websites that track these things which you can see below.
But first here the apps by country.
Team Temu
- Albania
- Bosnia and Herzegovina
- Denmark
- France
- Germany
- Iceland
- Ireland
- Malta
- Moldova
- North Macedonia
- Norway
- Poland
- Portugal
- Spain
- Turkey
- Ukraine
- United Kingdom
Team ChatGPT
Team Other
- Belarus (Wildberries): “Wildberries is a digital platform where you can find almost everything: from fluffy unicorn slippers to a washing machine.”
- Belgium (Klarna): Buy Now Pay Later App.
- Bulgaria: Tetris!
- Czechia: (OnePlay): Voyo and O2 TV become Oneplay, a new service that brings you a unique experience of watching the best content in Czech.
- Finland (Threads): Instagram’s text-based conversation app.
- Italy (TikTok): Discover videos, music and livestreams from around the world and create your own with easy-to-use tools to capture your life.
- Kosovo (Waze) Know what’s ahead on the road with the help from other drivers. Waze is a live map that harnesses the local knowledge of tens of millions of drivers around the world.
- Latvia (Maxima) Latvian grocery store app.
- Lithuania (LT72) The application is intended to help Lithuanian residents to prepare for unexpected situations and to react quickly during extreme events.
- Montenegro (TikTok): See above
- Netherlands (Signal): Signal is a messaging app with privacy at its core. It is free and easy to use, with strong end-to-end encryption that keeps your communication completely private.
- Russia (WhatsApp)
- Serbia (All Recovery) Need to Recover deleted photos? Retrieve videos? Restore deleted files? Undelete photos and images with ‘All Recovery: Photos & Video!
- Slovakia (Klarna): See above
What is Temu?
Temu is a Chinese-owned online marketplace, launched in 2022 by PDD Holdings, that offers a vast array of products—from fashion and electronics to home goods—at significantly discounted prices.
It operates by connecting consumers directly with manufacturers, primarily in China, allowing for cost savings by eliminating intermediaries.
Pros of Shopping on Temu
- Affordability: Temu’s direct-to-consumer model enables it to offer products at prices often lower than competitors.
- Wide Product Range: The platform boasts a diverse selection of items, catering to various consumer needs.
- User Engagement: Temu employs gamified shopping experiences, such as countdowns and rewards, which have resonated particularly well with Gen Z consumers, making it one of the most downloaded apps among 18 to 24-year-olds in the US.
Concerns and Criticisms
- Product Safety and Quality: Investigations have raised concerns about the safety of certain products sold on Temu.
- Ethical and Labor Practices: Temu has faced allegations regarding its supply chain ethics. A US congressional report highlighted an “extremely high risk” that some products sold on Temu are linked to forced labor, particularly involving Uyghur Muslims in China’s Xinjiang region.
- Data Privacy: Concerns have been raised about Temu’s data collection practices. The platform has been accused of requesting extensive permissions, leading to potential data privacy issues.
- Use of Manipulative Design: Temu has been accused of employing “dark patterns”—design choices that manipulate user behavior—to encourage more spending. These practices may violate consumer protection regulations in various jurisdictions.
And here were the top apps by platform worldwide in December 2024:
Source: Appfigures
Here are the current top 10 for April 2025:
| App | April 2025 Downloads Worldwide |
|---|---|
| 1. ChatGPT | 52 million |
| 2. TikTok | 39 million |
| 3. Instagram | 39 million |
| 4. Facebook | 31 million |
| 5. WhatsApp | 27 million |
| 6. Temu | 25 million |
| 7. CapCut | 24 million |
| 8. Threads | 22 million |
| 9. Telegram | 22 million |
| 10. Snapchat | 19 million |
Source: Backlinkio
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