- Tim Hortons (red shades):
- Dark red (85% to 100% market share)
- Medium red (70% to 85% market share)
- Light red (55% to 70% market share)
- Starbucks (green shades):
- Dark green (85% to 100% market share)
- Medium green (70% to 85% market share)
- Light green (55% to 70% market share)
Observations:
- Tim Hortons Dominance:
- Tim Hortons is predominantly popular across most of Canada, especially in central and eastern regions.
- High concentrations of Tim Hortons market share are visible in provinces like Ontario, Quebec, and the Atlantic provinces (Newfoundland and Labrador, New Brunswick, Nova Scotia, Prince Edward Island).
- Starbucks Dominance:
- Starbucks has notable market share in specific urban areas, especially in the western part of the country.
- Green regions are primarily found in British Columbia (notably Vancouver and Victoria) and Alberta (notably Calgary and Edmonton).
- Regional Variation:
- Western Canada, particularly British Columbia, shows significant pockets of Starbucks market share.
- Central and Eastern Canada are overwhelmingly dominated by Tim Hortons, with fewer and smaller regions where Starbucks has a higher market share.
- Urban vs. Rural:
- Urban centers like Vancouver, Calgary, Edmonton, and Toronto have more green areas indicating Starbucks’ presence, while rural areas and smaller towns across the country are more likely to be dominated by Tim Hortons.
In total there are 3,584 Tim Hortons in Canada vs just 1,456 Starbucks locations. Here’s how they breakdown by Province (all data from Scrape Hero):
| Province | Number of Tim Hortons | Number of Starbucks | Difference |
|---|---|---|---|
| Ontario | 1,824 | 640 | 1,184 |
| British Columbia | 327 | 330 | -3 |
| Alberta | 391 | 231 | 160 |
| Quebec | 557 | 112 | 445 |
| Saskatchewan | 77 | 43 | 34 |
| Manitoba | 98 | 41 | 57 |
| Nova Scotia | 128 | 27 | 101 |
| New Brunswick | 106 | 16 | 90 |
| Newfoundland and Labrador | 52 | 10 | 42 |
| Prince Edward Island | 19 | 4 | 15 |
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